Logo letter
5 Handy Tips to Expand Your Network Power on Twitter
about 6 years ago

With millions of users and more people joining every day, Twitter is definitely one of the most effective social media channels. Besides the common understanding that Twitter micro blogging platform is mainly targeting teenagers or celebrities, many small business owners have already realized the power of Twitter as a marketing tool.

How can Twitter help your small business grow?

  • Build relationships
  • Connect to customers
  • Manage online reputation
  • Create brand awareness
  • Keep an eye on competition
  • Market new products
  • Deliver information

How to embed Twitter to your Puzl business website?

Keeping in mind all the benefits that a company Twitter profile can bring to your business, our website builder developers have thoughtfully created a widget that lets you integrate your Twitter account to your Puzl site, enabling users to follow you and see your recent tweets.

Having your Twitter account connected to your website is great, but the satisfactory results for your business will only come if knowing how to manage your Twitter account right. After our latest blog post about growing your Facebook company fan page, we decided to also provide you with some killer tips on handling your Twitter company profile and making the most out of it for your business goals.

How to make Twitter successfully work for your small business?

 1. Build and Engage Your Audience


Twitter is all about creating relationships and building trust in those relationships. Focus on finding relevant people to follow, not just random users to follow you back. Remember-you don’t need 10,000+ followers’ dead account but rather 2,000+ and active account. Explore for various ways to reach out and engage your audience. Combine exciting content together with engaging personal tone to create emotional affection with your audience. Share links, pictures and videos.

Retweet and favor interesting and relevant posts by users form your niche. Timely reply and say thank you to users that have been active on your tweets.

Keep in mind the benefits of the @ symbol in your posts! It allows you to publicly mention Twitter users and attract their attention. Using @ before a someone’s Twitter handle will directly tweet at him letting him know you have written to him via the @Connect tab.

2.Think Quality Over Quantity

Once you have followers on Twitter, you should try to build a positive relationship with them to grow your business. What is the most efficient way of doing that? Make every character of your tweet count!

What’s more?

  • Share useful content that interests your audience and adds value.
  • Craft your tweets in a professional style that matches your brand.
  • Be helpful, professional, engaging.
  • Think of interesting tips and lessons, wisdom quotes and business facts that are easy to go viral and create a buzz.

Don’t spam people with endless tweets all day long.

Just find the right time your target audience is online and schedule your tweets accordingly. Better post fewer solid tweets, than many useless tweets. 3-4 tweets per day are quite enough if you do it the right way.

3. Don’t Get Too Promotional

Create Tweets that resonate. It is truly important that you find the golden middle in terms of your company promotional posts.

  • Don’t bore your community with never ending ads and offers.
  • Make your promotional tweets well balanced and eye-catching.
  • Keep your direct marketing posts to a reasonable extent.
  • Keep your tweets concise and take the time to constantly improve them.

Try to be helpful and informative without leaving the impression of spamming.

To do that, try to mix your advertisement materials with other viral news and interesting business insights around your industry.

A recent report has revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

4. Use Keywords and Hashtags

Keywords are the backbone of content. They are the driving force to make the tweet more visible and easy to search. Make a list of keywords that best describe your business and industry. Apply these words throughout your tweets. Once you have compiled a set of keywords relevant to your business, look for them on Twitter to identify and engage with people who are leading conversations on the same topics.

Hashtags- # - are one of the most important and efficient ways of organizing information on Twitter. In short a hashtag is a label for content. It organizes your content by topics and helps others who are interested in a certain topic, quickly find related.

Research what hashtags other businesses in your field are implementing. Make a fine selection of popular Hashtags that will worth using to bring focus on your tweets.

Those are some of the most commonly used ones in business: #Business, #Entrepreneurship, #Startups, #Marketing, #SocialMedia, #Trends, #SEO, #FamousQuotes, etc.

Make sure you choose hashtags that are relevant to your company activity and business niche. You can also create your own brand Hashtag (e.g. #Puzl) or a special hashtag for a current event or campaign.

Here is one sample Tweet posted by @Puzl_me a while ago:

As proved above, inspirational quotes and precisely selected hashtags are a sure way to provoke more engagement.

5.  Promote your Twitter account


Give your Twitter account a push. Feature your Twitter handle (@your account name) prominently on your own site and in all your marketing materials to help customers and prospects easily connect with you on Twitter. Do not hesitate to cross-promote your Twitter company page on Facebook and all the social media channels you manage so it reaches higher online exposure.

Twitter is an investment of efforts and time. The tool may be totally free but boasting an efficient Twitter business account doesn’t happen overnight. Just consistently work on it day after day and you will reap the rewards accordingly.

Growing your Twitter account already? As a part of Puzl business community, do not hesitate to follow us at @Puzl_me and get the latest community updates, blog articles and helpful business sources for entrepreneurs, SEO, social media, startups and small business.

Posted in:
Read Further
How to write a copy that sells?
5 Mind Opening Quotes For Small Business Owners