About to create a new business website on Puzl? Or already a member and considering a site revamp? If wondering what main pages to include/add on your free business website and the best way to structure them, let us advice you on this matter.
To turn your website into a selling tool for your company and maximize its effectiveness, make sure to include these main pages:
Undoubtedly, homepages are one of the most important areas on a website. Acting as a WELCOME board to the visitors, they usually get the most love andbring the majority of traffic. That’s why you need to treat them with thededication and attention they deserve. That being said, having a beautiful design isnever enough. Your homepage has to be not only eye-catching but also highly informative.
Note: If you don’t have a free access to high quality stock photos, make sure to benefit from the free professional stock photos that Puzl keeps in stock for you.
A great example of a Home page, being part of a Puzl website:
A good About page is a must in a professional website. Most customers would first deeply consider your About page before deciding to entrust to your services. It involves customers, boosts company credibility and offers you the opportunity to know the professional team behind the brand. Let them enter into your world . Be friendly and true. It’s all about creating trust. It will pay off.
Important note: Many people get confused about the difference between Mission and Vision and often face difficulties when completing these sections. Let us briefly clarify this issue:
* Vision –outlines where your company wants to be and what to achieve over time; the timeframe includes a longer period. It communicates the company purpose but more in terms of company values rather than bottom line measures.
* Mission – explains how yourcompany is planning to get where it wants to be. It is a brief statement in a sentence or two, written for a shorter timeframe and defines company purpose and primary objectives.
Discover how our Puzl members from Be relaxed has decided to design the their About Page:
Products and Services page has always been a critical element to any website. This is whereyou provide an extensive portfolio of all the products/services offers, so it better be immaculate.
Don’t forget to take a full advantage of Puzl Product/Service widget and their features. Add as many products/services you wish to help prospects get a better idea of what you can do for them. Make sure to properly specify the product type/sector and fill in all the practical/technical information to gain credibility and convince visitors to come back.
Let’s take the Product e-commerce widget:
Now discover how products are listed as per the example of http://puzl.puzl.com:
Find the best way to put an emphasis on the rich palette of products/services and list them in the most attractive way to impress customers.
Except for the product/service widget, another great idea to showcase your assortment list in an attractive way is integrating photo galleries and slideshows.
Depending on your personal taste, you can either choose amongst a range of galleries…
...or simply pick up one of the slideshow options to create a long - lasting visual impression for your visitors:
Check below a nice example a Wedding House website presenting their wedding dresses:
And this is how another Puzl member has decided to slideshow his Training and Coaching services:
Running a company blog on your website is an invaluable asset not only for boosting SEO and digital exposure but also for keeping your customers duly updated about all the upcoming events; latest product collections; new services; current changes in payment, delivery terms and conditions.
Puzl proposes exactly this solution, enabling you to effectively promote your professional news and articles over the internet and all social media channels. Thanks to a “news wall”, directly connected to social channels, you are able to either directly publish on your site and syndicate to Social Media short updates (micro blogging messages up to 240 characters) or click “Article Mode” to write a full article, including photos, videos, etc.
Acting as a professional blog where you can share news and articles about your activity, the structure of the page is search engine optimized and respecting the principle of “1 page = 1 topic”, to assurethe highest level of internet visibility for all news published on your website. Each news/article is published on a separate page, allowing its individual content to be focused and related to one unique topic. Your news can even be easily shared to social media by visitors who arrived on your page and found what you published really exciting.
The Contact page is an absolute MUST. When it comes to connecting with customers, some people prefer to call; others would rather send you a message via your contact form.Make sure your business is easy to reach. Give your customers the freedom to contact you through a number of options. This is your direct contact to your customers so keep it straight-forward, currentand useful to your customers.
To differentiate yourself from competitors, Puzl enables you to put as much details as you need and all in a tidy and organized manner. To be able to create “limitless” number of pages for your free website and improve your site hierarchy, you can easily create as many sub-menus to the main pages as you wish. Check out how to create sub-menus for your website.
Always try to think outside the box and find creative ways to make your website stand out. You can even create a different name for these website sections if you would like to add more personality to your site. For example, your About Us page can be titled: "Who We Are", “Get to know us”. You can also rename your News section as follows: “Stay updated”, “What’s buzzing” and your Product/Services page: “Why choose us” for instance. Choice is yours, just “make sure that the titles don’t confuse customers and clearly introduce what they are going to find behind the name.
Was this article helpful? Do you have all these pages on your website blueprint? If missing some, why don’t you complete your website today and see how this makes a difference?
Your website is your online business face and your best way to retain loyal customers and attract new ones. Update, improve and take care of your free business website on a regular basis. Be sure - it will be rewarding!
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