Puzl’s free business website builder focuses on helping its members create highly visible websites in the results of search engines such as Google, Yahoo and Bing.
As part of its role, Puzl proposes this free SEO guide, advising its members on how to benefit from its tool to attain a high search engine ranking. Today’s guide focuses on an important part of your website; text formatting and the use of the text editing options placed at your disposal to improve your site’s online visibility.
Heading tags (also referred to as H Tags) are standard HTML elements used to define headings and subheadings on a web page. They have been developed not only to assist formatting but to provide information to search engines on the structural hierarchy of a document and therefore its content. Heading tags are divided into several types ranging from H1 to H6. The H1 tag defines the most important heading on the page (usually the largest or boldest, too), whereas H6 indicates the lowest-level heading.
Important note: The higher the heading tag is, the more weight the text gets. Be careful not to repeat titles or randomly skip heading levels.
Search engines focus on the words in your headings because they expect them to include clues to the page’s main topics. For those reasons, you need to include keywords inside your Headings; a keyword being a word which is regularly repeated on your site and best defines what an internet user would type in a search engine when looking for a product or service you are providing.
Heading tags are important not only to provide your pages with an outline, defining the paragraph that follows, but also to help search engines properly understand their relevance.
Each H Tag has a different weight and therefore different rules apply when using.
Considering the greatest importance of the H1 tag, get familiar with the rules below to help you use it properly rapidly attaining high SEO results.
Ideally, each page of your website should have a unique H1 tag. Using multiple H1 tags on a given web page could be considered spamming by Google amongst other search engines.
Discover the point of view of Matt Cutts, Head of Google Web spam team and in charge of algorithm (ranking mechanism) of the search engine, when talking about the use of H1 tags on your site.
Heading text block is to be used in the Header of your site and for design purposes mainly. When using Puzl’s editor, you might wonder why you are only able to select font styles from predefined text blocks. The answer: this is done to not only help you attain better SEO results but also maintain a unity of design across your site; other widgets already using a style of typography.
Tags are available up to H6 but Puzl only focuses on heading tags from H1 to H4 since the importance of the rest is small enough to be ignored.
The title should be an accurate statement of context; the H1 should clearly define what the page is about; and the heading levels should assist all users as they determine the structure of your content. Titles need to be unique and provide content with clarity.
The system goes as follows:
Puzl team believes that Page Title/H1 tag feature is a great asset ensuring your better online visibility. Be careful to use your header tags accurately and search engines will reward you accordingly.
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