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How to write a copy that sells?
over 6 years ago

Professional copywriting is a powerful way to present your business and get a huge outreach to your customers.

Here are some tips that our Puzl website builder PR guy wants to share out of personal experience and a lot of reading:

What are the benefits for your business  when done the right way?

  • It calls to action and attracts customers
  • It makes the company more recognizable
  • It increases brand awareness and credit
  • It publicly expresses company mission, vision, goals, projects in a unique way
  • It connects your brand to the customers- keeps them updated
  • It positively affects customer behavior in terms of sales
  • It advertises and builds trust in the customers/users

What is a good content?

  • Unique (no duplicate content; forget about copy/paste)
  • Well-written (Grammar, punctuation, spelling)
  • Helpful (provides added value and gives opinions, tips and tricks, provoke thinking and debates )
  • Informative
  • Educational
  • Interesting and intriguing
  • SEO friendly ( rich in keywords and meeting Google algorithm criteria)
  • Catchy and fresh
  • Well- structured and defined paragraphs
  • Up to date and trendy topics
  • Distinctive- makes difference (style, subject)
  • Showing personal style and attitude
  • Demonstrating creative thinking
  • No slangs and clichés

How to impress our audience?

  • Know your audience- age, religion,  sex, marital status, interests
  • Know your product - Highlight game/product best features
  • Research your competition
  • Find the cutting- edge competitive advantage of your game/game (Unique Selling Proposition of the product (USP)
  • Make your product stand out from the crowd- explain what makes it exclusive, different and unique
  • Offer what they want to hear- use the magical words- Special, Bonus, Best, Free, Win, Extra, Guarantee, Coupon, Discount, Free Trial. They always work but don’t use too much!
  • Find a creative angle to attract users and call to action
  • Bring value to the customers - learn how to strike balance between promotional and added value (educational) aspect when writing. People are tired of hard- core advertising. Show them some care!

*USP- The factor or consideration presented by a seller

as the reason that one product or service is different from

and better than that of the competition .

We hope it was helpful! Happy writing!

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